Distil Union

Missed Prime Day Campaign

Distil Union noticed an uptick in sales during and after major shopping periods that they did not partake in, particularly Amazon Prime Day. In order to sustain the momentum, I came up with the idea to reframe the existing 20% off new customer evergreen campaign to  “Missed Prime Day?” for a week after the Amazon Prime Day sale. This campaign felt current to the shopper and allowed them to feel like they didn’t miss out on a good deal.

As the lead designer I developed paid social media assets and later landing page design.

The Missed Prime Day campaign immediately performed well with a record-breaking ROAS of 12.69 and established new best practices for post-event marketing.

Prime Day Ads

The success of this campaign influenced a landing page redesign that captured 5-star reviews, before and after shots, and consumer benefits.