Kayla Mills
Batch 1-351-coinfold.jpg

Distil Union

Prime Day 360 Campaign

Overview: A responsive, multi-channel visual campaign designed to capture the shopping mindsest of consumers during Prime Day and drive engagement across digital touchpoints. The work unified messaging and design systems across landing pages, paid social, email series, and SMS, all with clarity, hierarchy, and consistent visual identity.

My Role: Visual design lead: design systems, UI layouts, campaign assets

The Challenge: Distil Union needed a cohesive visual strategy that:

  1. Worked seamlessly across web, paid social, email, and SMS

  2. Scaled from motion assets down to micro-interactions

  3. Reinforced Distil Union’s product language and brand without overwhelming users

  4. The visual system had to be modular and flexible, supporting quick iteration and consistent hierarchy across formats.

The Solution: I created a 360 visual system centered on:

  • Consistent alignment, spacing, and type scales across all channels

  • High-impact visuals tailored to platform constraints

  • Clear hierarchy to support quick scanning and decision making

  • A unified voice that reinforced the feel of Distil Union while differentiating this campaign

Visual System Highlights:

1. Web: Single-Focus Landing Page

  • Strong hero with product shot + benefit line

  • Clear sections communicating value, features, urgency

  • Designed with web hierarchy and responsiveness in mind

2. Paid Social

  • Modular crops that preserved hero visuals

  • Tight, legible type pairing for feeds

  • Adaptations for each platform’s aspect ratios

3. Email Series

  • Clean layouts emphasizing product highlights

  • Type and imagery designed for inbox scanning

  • UI-aware spacing to improve thumb navigation

4. SMS Touchpoints

  • Short, bold visuals with clear CTAs

  • Scalable system colors and typography

Outcome: The campaign delivered a visually cohesive, multi-channel experience that reinforced brand tone and product clarity, maintained consistency across formats withouts feeling repetitive, and drove attention and conversions.

Hero Web: Clear value and priority CTA optimized for web scanning

Landing Layout: Modular sections with consistent spacing and type scale

Paid Social: Platform-aware crops retaining brand cohesion

Email (Desk + Mobile): Scannable content with robust hierarchy

SMS: Impactful visuals for short attention spans

Paid Social Campaign Copy Options:

Version 1:

  • Headline: Prime Day Who?

  • Primary Text: This Prime Day, enjoy discounts on your favorite products straight from our website.

    ✅ Get our best-selling Wally Bifold 5.0 at 25% off

    ✅ Save 30% on Wally Bifold 5.0 Premium

    ✅ Save up to 80% on marked down items

    ✅ Prime Day discounts—no middleman required

  • Description: SHOP PRIME DEALS

Version 2:

  • Headline: Same Deals. Better Vibe.

  • Primary Text: Want to shop local but still get big-store deals? We understand. That's why we're matching Prime Day deals.

    Shop directly from the source and save up to 80%. 2 days only.

  • Description: SHOP PRIME DEALS