At Saatchi & Saatchi, I contributed to the Luvs rebranding pitch deck, shaping a fresh creative direction for the legacy diaper brand. As part of the pitch team, I developed a visually compelling and strategically grounded presentation that reimagined Luvs’ identity to resonate with modern, value-conscious parents.
My responsibilities included designing the layout, curating visuals, and crafting brand storytelling that reflected a bold, relatable tone while articulating how the rebrand would evolve across advertising, digital, and packaging. I collaborated with senior creatives and strategists to ensure our presentation balanced emotional appeal and business impact.
The final pitch deck positioned Luvs for a confident return to market and demonstrated Saatchi & Saatchi’s strength in revitalizing brands through insight-led design.
