As Senior Digital Designer for Meta Ads campaigns for Ex Voto, I created visually rich, heirloom-inspired creative. Collaborating closely with the client, I translated brand values into compelling ad narratives highlighting craftsmanship, sentiment, and style. Each campaign was strategically designed for Meta platforms (Facebook and Instagram), focusing on audience targeting, visual storytelling, and conversion. I partnered with the digital marketing team to test ad variants and refine creative based on performance metrics, balancing artistry and impact.
Wins: These campaigns increased brand awareness, engagement rates, and return on ad spend.
