For Architectural Digest’s paid social campaigns, I was the Creative Strategist and Graphic Designer, overseeing high-impact creative development for Meta platforms. I established a strategic vision that aligned AD’s sophisticated voice with performance goals—translating brand equity into eye-catching ad formats for magazine subscription sign-ups. As the main contact with the AD team, I ensured seamless communication and alignment on creative and performance objectives. The campaign achieved strong results in reach, engagement, and link clicks, extending the brand’s influence while maintaining its iconic visual integrity.