I led Allure Beauty Box’s social ad campaigns as Creative Strategist, Copywriter, Graphic Designer, Video Editor, and Brand Liaison, creating high-converting content for Meta platforms. I developed data-driven concepts tailored to key audience segments, aligning initiatives with Allure’s authority and beauty identity. I wrote clear, compelling copy that emphasized product value, limited-time offers, and the trusted Allure name, optimizing for performance. The campaigns boosted subscription rates, engagement metrics, and visual identity across social channels.