As the Digital Designer for Hygiene Hero ad campaigns, I created bold visuals that conveyed the brand’s mission to make hygiene fun and accessible for women. Collaborating with the client and creative team, I developed a playful yet polished aesthetic that was distinct in the personal care space—merging bright design with clear, benefit-driven messaging. I led concept development and execution for various digital formats, including Meta Ads and animated graphics. My responsibilities included art directing studio shoots, creating asset libraries, and ensuring consistency across campaigns. I also worked with marketing teams to analyze performance data and refine creative based on audience engagement and conversion metrics.