In GQ’s paid social ad campaigns, I led creative strategy, graphic design, video editing, and client communication, delivering performance-driven content that upheld the brand’s iconic style. I produced assets like motion graphics, short-form videos, and static ads optimized for Meta platforms. Each asset quickly captured attention, communicated value, and drove engagement. As the main contact with the GQ team, I managed feedback, facilitated approvals, and ensured consistency with brand standards while meeting media performance goals.