Frame My Mirror Black Friday Sale

360 visual design for a Black Friday campaign spanning email, on-site banners, and product feeds. I created a cohesive holiday system across a 3-email series, ShopPay banner, and promotional product callouts, balancing urgency with Frame My Mirror’s clean, premium visual language.

Touchpoints: Email • Web • Product Feed

Designed as a flexible promotional system that scaled across formats while preserving clarity, hierarchy, and brand consistency.

Web Display: Adaptable layout components and messaging hierarchy.

Email Campaign: Responsive layouts designed for quick scanning.

Paid Social (Feed + Story): Consistent typography and composition across aspect ratios.

Paid Social Campaign Copy:

Version 1:

Headline: Our Biggest Sale EVER
Primary Text: Whether you’re searching for a top-notch gift or refreshing your own space, save up to 40% on select styles during our biggest sale of the year.
Description: Free Shipping, Easy Installation

Version 2:

Headline: Save Up to 40%
Primary Text: Spruce up your space for the holidays and enjoy deep discounts across our entire site. From Add a Frame® kits to custom creations, save up to 40% select styles while this sale lasts.
Description: Free Shipping, Easy Installation